Taking brand ideas to market. Optimising the content system, cycle after cycle.
I connect campaign strategy, creator execution and measurable social growth, from the very first brief to the next learning loop.
Open to Brand Marketing, Social Media and Content Marketing roles
I am Senior Brand & Product Marketing at Halio (Lixibox), responsible for all of Oral Care and co-developing the Red Light Therapy category; for Oral Care, I plan, execute and report. Before that, at Blue Ocean Partners Vietnam (a one-stop Korean cosmetics distributor in Vietnam), I was brand owner on Shopee, TikTok, TikTok Shop and Lazada, running the Mediheal, Kocostar and Apollo campaigns.
My work sits where three areas meet: brand marketing that runs from strategy to commercial growth; system-based social and content marketing; and marketing operations with AI agents, with a human approving at each gate.
See all six strengths in the portfolio →I do my best work with true ownership: from planning, execution and optimisation to the final measured result.
I support brands through both launch and accelerated expansion, especially in fast-moving environments.
I stay close to business goals and keep execution disciplined so that every action serves measurable metrics.
Owning campaigns end to end, from strategy to commercial growth.
From IMC strategy to every single asset, and reading the numbers.
Running marketing with AI agents, with a human approving every external output.
A limited-edition Toy Story campaign that I owned end to end, coordinating directly with four parties.
See in the portfolio →
A TikTok-first launch for a brand with almost no online awareness.
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Project Lead of the internal campaign introducing four new Blue Ocean brands.
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I plan the IMC, coordinate execution and write the reports for Halio’s entire Oral Care category.
See in the portfolio →I design how AI agents work inside marketing: every stage has an owning role, a checkpoint and a handoff file.
See in the portfolio →Responsible for all of Oral Care and co-developing the Red Light Therapy category. For Oral Care: planning, execution and reporting.
Brand owner on Shopee, TikTok, TikTok Shop and Lazada. Owned campaigns from planning and execution to optimisation and reporting; managed budgets and tracked performance; coordinated creative, e-commerce, agencies, livestream, creators and suppliers.
Three blocks: Brand Marketing with three end-to-end campaigns, Social Media & Content Marketing with the IMC plan and Oral Care Q3 results, and AI Operations Marketing with how I operate alongside AI agents.
I'm open to Brand Marketing, Social Media and Content Marketing roles.